The Evolution of Font Usage in Washington Dulles International Airport Signage

Washington Dulles International Airport (IAD) is known for its modern and functional signage. This article delves into the unique font choices used in the airport's signage, exploring the evolution from a custom typeface to contemporary airport-standard fonts.

New Signage and Frutiger

According to recent information, the new signage at Washington Dulles International Airport (IAD) is primarily set in Frutiger, a typeface that is widely recognized as the most common choice in modern airport settings. Created by Adrian Frutiger and Geoffrey Watson, this sans-serif font is renowned for its readability and versatility.

Historical Signage and a Unique Typeface

However, the airport's historical signage incorporates a different, more distinctive font. This distinctive typeface, designed for the airport specifically by architect Eero Saarinen, reflects the non-traditional aesthetic of Saarinen's architectural designs. The font was featured in an architectural restoration project and was reinterpreted in 2003 by Christian Schwartz, a renowned type designer.

Character of the Font

Christian Schwartz describes this typeface as charming, naive, and willfully following its own rules, even when they don't work. This typeface is notably rectangular, which contrasts with the swooping curves found in Saarinen's building designs. Schwartz notes that the font's strict geometric nature stands out significantly against the curvaceous forms of the buildings.

Architectural Inspiration and Reinterpretation

The font was designed for an architecture firm working on the restoration and renovation of Dulles Airport. Schwartz's reinterpretation ensures that this typeface remains consistent even when new signage is installed. The goal was to make it nearly impossible for passengers to distinguish between old and new signage, maintaining a sleek and uniform appearance.

The Runway Font

One weight of Schwartz's design, reinterpreted by nHouse Industries, was released as the font 'Runway.' This font captures the essence of the original design while offering a modern, accessible typeface for application in various signage and information displays.

Overall, the font used for signage at Washington Dulles International Airport reflects a blend of historical architecture and contemporary design, ensuring that the airport remains a modern and navigable hub for travelers.

Images: Photo by Ann Fisher From a quick search, it looks like new IAD signage is set in Frutiger, the most common typeface used in airports today. But you can see in that photo C that new signs incorporate from older signs an interesting square geometric typeface not unlike Microgramma or Eurostile. Dulles International Airport by jericl cat Photo by Sara Gilbert, cafemama

Related Keywords

Dulles Airport: This airport in Virginia, USA, is known for its clear and efficient signage.

Font Design: The art and craft of designing and creating typefaces.

Airport Signage: The design and use of signs and informational materials within an airport to guide and inform travelers.