Evaluating Uber: How to Provide Feedback and Advocate for Change

Uber, the ride-hailing giant, has a unique setup where ratings are primarily given to drivers. However, as a shareholder and a user, you might wonder how to effectively rate and provide feedback on the company itself. This article explores various ways to express your dissatisfaction and bring about positive change.

Understanding the Current System

While Uber has a more straightforward rating system for individual drivers, it's important to acknowledge that the drivers are employees of Uber. The company often shifts criticism onto its drivers through this system, thus avoiding direct blame.

Channels for Providing Feedback

In-App Feedback

Even though you can only rate drivers directly within the Uber app, you can still provide feedback on your overall experience. After completing a ride, navigate to the Help section and describe any problems you faced, including issues with service policies. This direct input can be valuable.

Social Media

Use social media platforms like Twitter, Facebook, and Instagram to express your opinions. By tagging Uber in your posts, you may receive a prompt response from their customer support team. Engaging in public discussions can also raise awareness among other users and the broader community.

Surveys and Emails

Attentive Uber users often receive survey requests. Participating in these can give a voice to your concerns about the company's policies and services. Additionally, you can reach out through the app's help section or their website to provide detailed feedback.

Review Platforms

Leave reviews on third-party platforms such as Google Reviews, Yelp, and Trustpilot. These platforms are valuable for other users who are considering using Uber. Your feedback can contribute significantly to the overall perception of the company.

Consumer Advocacy Groups

If you feel strongly about specific policies or practices, consider reaching out to consumer advocacy groups or regulatory bodies that address transportation services. Collective feedback can help address systemic issues.

Media Outlets

In cases of particularly negative experiences or significant issues, reaching out to local news outlets or blogs that cover consumer issues can be effective. These media channels often look for stories that resonate with the public, potentially driving broader discussions and changes.

The Consequences of Unfavorable Feedback

Uber, like any company, will feel the commercial consequences of negative feedback. Shareholders might consider dumping their shares if they feel the company's policies are unreasonable and unethical. It's important to note that the actions of individual drivers represent the company, and addressing these issues can lead to better service and policies.

By using these channels, you can effectively express your dissatisfaction with Uber's policies and services, even in the absence of a formal rating system for the company itself. Joining forces with other users and stakeholders can bring about the necessary change.