Introduction

The analogy between Helvetica and concrete in architectural design has been a popular topic in the design community. This article aims to extend the discussion by exploring the equivalent of bricks in typography. Specifically, we will delve into the characteristics of typefaces that could be considered as the 'bricks' in designing for various applications, particularly in web typography.

The Analogy of Helvetica and Concrete

Concrete is a versatile building material that can be poured, textured, and formed into various shapes. Similarly, Helvetica has become a ubiquitous typeface due to its versatility in design. This article supports Christopher Jones' expansion on the analogy by highlighting that no single typeface can be considered the equivalent of 'bricks' in typography. Let's examine these elements more closely.

The Case for Times New Roman

One of the most prominent examples of typefaces suitable for the 'brick' analogy is Times New Roman. This typeface can be seen in countless printed materials, much like how standard concrete is used in everyday construction. Times New Roman is often used in projects that don't require much visual embellishment, similar to the standard red brick utilized in many post-war British housing projects.

Times New Roman, like the 'standard red brick,' is preferred for its familiarity and reliability in meeting basic typographic requirements. It is a classic choice for documents and reports where the focus is not on the visual aesthetics but on conveying information clearly and effectively. In essence, Times New Roman is a 'workhorse' typeface, just as the standard red brick is a workhorse in construction.

Preferences for Electra

However, for more sophisticated and visually driven projects, typefaces like Dwiggins' Electra can be used. This serif typeface offers a refined and elegant look, akin to the beauty found in an exquisitely crafted building. Just as bricks can be arranged to create rhythmic patterns and textures that add beauty to a building, Electra brings a certain level of elegance and refinement to the typography.

Whether one prefers Times New Roman or Electra depends largely on personal preference and the project's requirements. But the key takeaway is that 'bricks' in typography, whether basic or refined, serve a crucial role in the construction of any design, much like how standard bricks form the foundation of a building.

Sans Serif and Serif Typographic Analogy

Just as concrete can be compared to modern, minimalistic structures, sans-serif typefaces can be likened to Helvetica in their neutrality and versatility. Conversely, serif typefaces, such as Electra, can be compared to the more detailed and intricate patterns of bricks.

Workhorse Sans Serif Typefaces

There are numerous sans-serif typefaces that serve as the 'bricks' in modern web design. They are widely used and can be easily paired with other fonts to create a strong and unified visual identity. Here are some examples:

Abrade Okay Sans

Abrade and Okay Sans are two highly versatile typefaces that seamlessly integrate into various design projects. Designed by Jason Vandenberg, these typefaces offer a minimalist yet sophisticated look, making them ideal for digital and print media.

Avenir Next Proxima Nova

Avenir Next and Proxima Nova are among the most widely used and well-recognized sans-serif typefaces in web design. Developed by Linotype and Mark Simonson respectively, these fonts are known for their clean, professional aesthetic, making them perfect for websites and corporate branding.

Benton Sans Proxima Nova

Benton Sans, created by Font Bureau, and Gill Sans Nova from Monotype are other excellent options. These typefaces, while not as commonly used, offer a unique and refined look, making them ideal for projects where a more distinctive and professional appearance is required.

Gloiroria Muller

Gloiroria and Muller, designed by Suitcase Type Foundry and Fontfabric respectively, are serif typefaces with a modern twist. These fonts add a touch of elegance and refinement to designs, making them perfect for projects that require a more traditional yet contemporary look.

Ultimately, the choice of typeface depends on the project's requirements and the desired aesthetic. Whether it's the neutral and clean look of Helvetica and the sans-serifs, or the detailed and intricate patterns of serif typefaces, each type of 'brick' serves a crucial role in the overall design.

Conclusion

Just as concrete can be mixed and formed in countless ways to build a structure, typefaces like Helvetica can be used in a wide variety of design applications. In this article, we have explored the analogy of 'bricks' in typography and discussed popular sans-serif and serif typefaces that serve as the workhorses in modern design. Whether you prefer the familiar reliability of Times New Roman or the refined elegance of Electra, understanding the role of these 'bricks' is essential for any designer or typographer.