Is Ford Exiting India or Partnering with Mahindra? The Potential Future of Ford in the Indian Market

Speculations surrounding Ford's future in the Indian market have been inflaming discussions, with some rumors suggesting that Ford might be exiting India by partnering with Mahindra. However, the situation is not as clear-cut as it seems. Let's take a closer look at the current standing of Ford in India and the potential next steps.

The Current State of Ford in India

While it is true that Ford has been facing operational challenges in its manufacturing facilities, they have not yet reached a point of no return. According to industry reports, Ford's two manufacturing facilities in India are not operating at full capacity, and sales have not met expectations. This has raised questions about the company's future in the Indian market.

Recent and Upcoming Product Updates

Ford has not been idle. In an attempt to bounce back, they have already rolled out the recently launched Figo Automatic. Additionally, they plan to launch a facelift version of the Ecosport by the end of this year. Other models like the Aspire and Freestyle may also see the addition of automatic transmissions over the next few months. These product updates indicate that Ford is actively working on the future of their brand in India.

Thinking About Purchasing the Ford Freestyle?

If you are considering adding a Ford Freestyle to your fleet, it might be wise to take a few more months to observe the company's plans for the market. Many potential customers have cancelled their orders in the past few days due to uncertainty about Ford's future. However, if you have been waiting for a long time and feel confident in maintaining the car, moving forward with your purchase is a reasonable choice.

Supply Chain and Spare Parts

In case Ford does eventually leave the Indian market, it's good to know that Ford parts are available online through Boodmo. This site offers a convenient way to source spare parts should you need them in the future. However, the availability of spare parts will be crucial in making this solution work.

One customer, who is a Ford Endeavour 3.2L owner, has shared their frustration regarding the after-sales service. They mention that the policies are not customer-friendly and that the after-sales service is poor. This customer's experience highlights the importance of maintaining a relationship with a responsive and customer-oriented service provider.

Safety and Reliability

In the event that Ford does withdraw from the Indian market, it's essential to ensure that your vehicle is in reliable hands. Poor quality after-sales service can lead to significant inconveniences, and it's crucial to have a backup plan. Supporting local businesses like Boodmo can be a viable alternative in such scenarios.

Conclusion

While the future of Ford in India remains uncertain, recent product updates and ongoing efforts indicate a commitment to the market. If you are considering purchasing a Ford Freestyle, take your time to make an informed decision, and be prepared for any potential changes. As always, staying informed and prepared is key.

As for the rumors of an alliance with Mahindra, it is yet to be seen how this might play out. For now, let's keep an eye on the developments and continue to support the brands that serve our needs best.

Picture Credits:

Image: IB Times India