Is This Electric Bike Ad Legitimate?

You are wise to be concerned. An e-bike advertised for $59.99 is, absolutely, too good to be true. This article aims to debunk the legitimacy of such advertisements and guide readers on how to avoid falling for typical scams involving fake products and misleading pricing.

Domain Age and Red Flags

The domain is a registered domain that has been active for only 11 days as of the writing of this article. This is a crucial red flag, as reputable businesses often register domain names far in advance of launching their products. Furthermore, the advertisement references a bike with a brand that is still in development and not yet available for sale, indicating that this may be a misleading effort to attract customers.

Comparing Prices and Features

Let’s apply the old “Is this reasonable” test. A quick look at reputable e-bike retailers in the UK reveals that the cheapest electric bikes available start from around ￡449.10, which can be quite boring in design. In contrast, the ad claims an extremely flashy e-bike for the astonishingly cheap price of ￡44.66, which is less than 10% of the price of the cheapest e-bike from a known reliable retailer.

Is such a price tag reasonable? Absolutely not. It is wise to never let your credit card be used on any website with a questionable domain registration age and suspiciously low pricing.

Additionally, the website was registered less than two weeks ago, and while everyone has to start from somewhere, this timing often triggers alarm bells for any user. It is critical to proceed with caution and verify the legitimacy of such offers before making any purchases.

Visual Clues and Online Verification

One of the easiest ways to determine if an advertisement is legitimate is through a reverse image search on Google. Conducting a search for the images used in the advertisement on the website will reveal their origins. In this case, the images appear to be taken from a company called Beno, a Delaware-based US firm that has raised $1M in crowdfunding pre-orders in August 2021.

The actual e-bike being referred to in the advertisement is called the Revo. The bike is projected to be released in February 2022, and its pre-order price ranges from $2,700 to $3,200. The advertisement fiercely misleads consumers by vastly understating the actual price and misrepresenting the product’s development status.

According to Beno’s official website, they have received multiple emails from individuals who have lost money due to illegitimate ads utilizing their brand assets. This serves as a clear warning sign to potential customers and highlights the need for vigilance when considering purchasing from new or unfamiliar sources.

Conclusion and Advice

Based on the information provided, it is strongly advised that you do not engage with the advertisement for the $59.99 e-bike on Instead, consider reputable retailers and verify all claims through official channels such as the product manufacturer’s website or other trusted sources.

If the price of an electric bike is under $1,000, it is pretty much guaranteed to be a fake. Especially if the bike looks futuristic and includes features such as a custom phone app. This ad is no exception.

Consumers are advised to utilize reverse image searches, check domain registration dates, and take a critical look at pricing and features before making any purchases. It’s always better to be cautious and verify all offers to ensure they align with reality.