What are the Types of Storefront Signs?

Signs are a crucial part of any business’s identity and marketing strategy. They serve as the first visual representation of a company and can significantly impact customer engagement and traffic. From Awnings to Neon signs, there are numerous types of storefront signs available to cater to the diverse needs of businesses.

Types of Storefront Signs

The options for storefront signs are virtually endless, but they mainly fall into several categories based on their design, purpose, and functionality. Let's explore some of the most common and versatile types of signs that businesses often choose for their storefronts.

Awnings

Awnings are metal, fabric, or vinyl structures that extend above and protect the entrance of a store, providing shade and shelter. They can add a stylish touch to the storefront while also protecting customers from harsh weather conditions. Awnings are particularly popular in warmer climates where UV protection and sun protection are essential.

Blade Signs

Blade signs are signs with no frame that are attached to the building’s exterior. They are fixed at the top and typically hang vertically down. These signs can be painted to match the building's color scheme or customized to reflect the company’s brand. They are an affordable and effective option for businesses with limited budgets.

Projecting Signs

Projecting signs, also known as wall signs, are signs that extend from the wall of the building directly out toward the street. Often in the form of rectangular or square panels, these signs can be illuminated to create a prominent and memorable presence on the street. They are excellent for highlighting key information such as logos, names, and business hours.

Channel Letters

Channel letters are highly visible illuminated signs that are usually mounted on the building's exterior. They are made up of neon or backlit LED lights that spell out the company's name in a unique and eye-catching manner. These signs provide an excellent way to display the brand name and can be customized in various fonts and colors for a personalized look.

Digital Boards

Digital boards, also known as electronic message centers or digital signage, are electronic displays that change content at regular intervals. They are highly versatile and can display text, images, and videos, making them ideal for conveying complex or evolving information. Digital boards are popular in retail locations, hotels, and office buildings where dynamic messaging is required.

Neon Signs

Neon signs are popular for their vibrant and nostalgic visual appeal. Traditional neon signs are filled with neon gas, which produce a continuous glow making them stand out at night. Today, many neon-like signs use LED technology, which offers similar benefits but with more energy efficiency. Neon signs are often used to create a warm and inviting atmosphere or to draw attention to specific areas of a store.

Monument Pylons

Monument signs, also referred to as freestanding signs, are large signs that stand in the ground or are attached to the street. They are commonly used as entrance signs or direction signs in parking lots. Monument signs are highly visible and can be an effective way to communicate important messages to passersby who are further away from the store.

Wayfinding Signs

Wayfinding signs are designed to help customers navigate and find their way within a store or complex. These signs can be mounted on the exterior of the building, along the aisle of the store, or even on the floor. They provide important directions, such as ‘Exit on Left’ or ‘Service Desk’, and can be highly customizable to create a welcoming shopping experience.

About PM Signs

PM Signs, a reputable company known for its innovative and custom storefront sign solutions, offers a wide range of the types of signs mentioned above. Whether you need a basic awning, an illuminated channel letter sign, or a digital board for your digital signage needs, PM Signs has the expertise to fulfill your requirements. If you’re looking to enhance your storefront and make a memorable first impression, consider reaching out to PM Signs for a consultation.

To check out some good examples of each sign type, consider visiting the PM Signs website. The website features a collection of projects that showcase the company's diverse range of solutions and can provide inspiration for your next sign project.

Conclusion: Choosing the right type of storefront sign is crucial for effective marketing and customer engagement. By understanding the various types of signs available, businesses can create a custom and memorable storefront that aligns with their brand identity and enhances customer experience. PM Signs is an excellent resource to explore and achieve your sign design goals.

Recommendations

Awnings for protection and aesthetic appeal Channel letters for a unique brand identity Digital boards for dynamic and engaging content Neon or LED signs for a nostalgic and inviting atmosphere Monument signs for entrance and direction guidance Wayfinding signs for internal navigation and customer convenience

Browse through PM Signs' website to find the perfect sign for your business and start making a statement today!