The Potential of Bajaj Chetak Electric Scooter in the E-bike Market

Electric vehicles (EVs) are steadily gaining traction in India. Over the next few years, the automotive industry in our country is expected to see a significant shift towards electric transportation. Bajaj Chetak, a well-known name in the Indian scooter industry, has made a comeback in the market with an all-electric version of this iconic brand. In this article, we will delve into the features of the Bajaj Chetak electric scooter and explore its potential for success in the e-bike market.

Bajaj Chetak Electric Scooter Overview

Bajaj Chetak is India's first 100 percent production-ready electric scooter, developed and manufactured by Bajaj Auto Pvt. Ltd., a prominent bike manufacturer. The scooter comes with a range of impressive features that cater to both utility and design preferences of Indian riders.

Power and Performance

The Bajaj Chetak electric scooter is powered by a Lithium-Ion battery, which offers a range of 95 km on a single charge. The scooter produces 5.63 bhp of power, and it is equipped with a digital LCD instrument cluster that provides vital information for better riding. However, the scooter lacks an Anti-lock Braking System (ABS), which might be a concern for some users.

Design and Features

The scooter's design is inspired by Vespa petrol scooters, and it boasts a polished finish with quality paintwork. The LED lights and retro-style instrument cluster add to its appeal. The scooter is available in five colors: Blue, Red, Silver, Citrus Rush, and Cyber White, with options for Brooklyn Black and Silver as well.

The Journey of Bajaj Chetak

Bajaj Chetak's journey from a traditional fuel-based scooter to an all-electric model has been significant. The brand has maintained its reputation for quality and reliability, and the electric version is no exception. However, whether it will succeed in the e-bike market is still up for debate.

Success in the Market?

Will the Bajaj Chetak electric scooter succeed in the e-bike market? The answer is not straightforward. India, despite a growing awareness about the benefits of electric vehicles, is still not fully ready for a mass adoption of electric scooters. While the brand name might sell a few units, the success of the scooter depends on several factors, including range, power, price, and competitiveness in the market.

Expert Opinion

In my personal opinion, the Bajaj Chetak is a decent electric scooter considering its specifications. It produces 5.63 bhp of power and has a range of 95 km on a single charge. The price tag of 100,000 rupees, however, might be a deterrent for some potential buyers, as the scooter could have offered better range and power for the price. Hence, the chances of its success in the e-bike market are around 50-50 percent.

Conclusion

The Bajaj Chetak electric scooter is a step in the right direction for Bajaj Auto and the broader electric scooter market in India. While it faces challenges in the current market landscape, it has the potential to make a significant impact if it addresses the key concerns of range and power, and if it benefits from a competitive pricing strategy. Only time will tell whether the Bajaj Chetak will find its place in the hearts and minds of Indian riders.

Further Reading

Bajaj Chetak Electric Scooter in Images

Bajaj Chetak Electric Scooter 2020